About

Our Story

Founded in 2025 by Christopher, the brand's purpose is to create garments for the wearer. You wear the clothes, the clothes should not wear you. They are designed to epitomise minimalism and essentialism. With the wearer and their environment in mind, all garments are made of natural, non-toxic materials.

Christopher was born and lives in Northern Ireland. After growing up with a passion for fashion, health & well-being and studying business at university, he wanted to start his own brand to provide what could not be found from other brands.  

We believe 'luxury' should be about top level craftsmanship, shape, fit, design and quality, not the brand name or logo.

Our garments are designed to be elevated wardrobe essentials. They may be plain, but are far from basic. We hope they will be worn for a lifetime, and age with the wearer, becoming vintage pieces in future.

Our Materials

We try to as much as possible use Monofibre materials - material made from a single material, rather than a blend, thus making it more easily biodegraded or recycled.

We only use organically-grown, natural materials in our garments, even the trimmings. 

100% organic cotton.

100% organic cotton canvas labels.

100% organic cotton care labels.

Our Dyes

We use only natural dyes derived from plants / vegetables / other natural substances.